Have you noticed how often Web sites look like each other? And their interactions are similar? I have.
And these experiences are ok, but they aren't particularly memorable. That's not bad, but it's not great, either.
I have also noticed how some sites have unique experiences - on- and off-line. They are memorable. Users come back to repeat the experience again and again. But why? What about these experiences get people to come back?
This course series will present what makes a great experience that's consistent across all of the groups you interact with.
This course is targeted towards Product Managers and individuals who want a more customer-centric perspective of their products. Designers who want to enter experience design and strategy.
This initial class presents background for what makes a great experience from branding to empathy to the characteristics of great experiences and more.